Interested in nature conservation, ecotourism and entrepreneurship, in 2011 I launched Hideaway Portugal, an online bookings platform. The focus was on rural tourism, including holiday homes and B&Bs, in beautiful areas of this European country. Special attention was given to nature, outdoor sporting pursuits, local foods and cultural traditions. The website ran until 2014 when I took up an opportunity as a travel writer for Google. It had been a great pleasure (and huge learning experience) to create a nature-based business as a niche player among booking giants like AirBnb and TripAdvisor.